Business Cloud Training Portal
Everything sales, presales, product and customer-facing teams need to position, demonstrate and sell Business Cloud β Deutsche Telekom's sovereign B2B cloud platform for the CEE region.
How this portal works
Learn the story
Each module opens with the strategic narrative β why Business Cloud exists, what it solves, and how to talk about it.
Watch the demos
Live portal walkthroughs with voiceover show exactly what the customer sees β login, VM creation, PaaS, purchase flow.
Test yourself
A short knowledge check at the end of each module β pass to mark complete and unlock the next.
Who this is for
- Sales β account managers selling Business Cloud as a standalone offer or in combination with connectivity and managed services.
- Presales & solution architects β running discovery, sizing, demos and POCs.
- Product & marketing β campaign owners, content writers, partner managers.
- Customer success & service desk β anyone who supports Business Cloud customers post-sale.
The learning path
| # | Module | What you'll be able to do | Time |
|---|---|---|---|
| 1 | Discovery of the product | Explain the market opportunity, sovereignty story, and where Business Cloud fits in DT's portfolio | ~15 min |
| 2 | IaaS & the platform | Position IaaS workloads, show the portal, explain SML packages, resource pools and customisation | ~25 min |
| 3 | Platform as a Service | Demo the Marketplace, custom PaaS environments, and articulate the time-to-market value | ~15 min |
| 4 | GPU as a Service & AI | Pitch GPUaaS, AI inference and sovereign GenAI use cases for regulated enterprises | ~10 min |
| 5 | Positioning & security | Beat hyperscaler and EU competitor objections; explain compliance, KVM, and the security stack | ~20 min |
Tip Β· How to demo
Use the Video Library as your demo backbone. Each clip is a self-contained portal walkthrough you can play to a customer or embed in a Teams call. Keep the Glossary open in a tab when sizing with technical buyers.
Discovering Business Cloud
The market opportunity, the sovereignty story, and where Business Cloud sits inside Deutsche Telekom's portfolio for B2B Europe.
Why we built Business Cloud
For decades Deutsche Telekom has been the leading data-centre operator in Central and Eastern Europe β more than 70 facilities, 50,000 sqm of white space and 40+ MW of power. Colocation still fills roughly 90% of that estate but generates only about 35% of estate-based revenue (energy excluded). Since 2021 the combined value of Private Cloud and IaaS/PaaS has outgrown colocation, and the market keeps accelerating.
The sovereignty wedge
Geopolitical concerns, GDPR, NIS2 and the EU Data Act are pushing European customers towards trusted, EU-domiciled providers. Hyperscalers cannot fully answer this without compromises. Business Cloud is engineered to win that conversation.
What Business Cloud is
A unified, sovereign cloud platform with IaaS, PaaS, GPU-as-a-Service and AI-ready services, delivered from Deutsche Telekom data centres across the CEE region. One offering structure, one portal, the same level of customer care in every country.
Objectives we set ourselves
- Win a leading share of the sovereign cloud market in our region
- Address both SMB and KALA (key account / large account) segments
- EU regional cloud with compute and storage across countries
- Unified offer structure and consistent customer experience
- In-country backup; regional backup and DR available 2027
- Self-care and self-provisioning that an IT generalist can run
Five characteristics customers feel immediately
- On-demand availability β servers, databases and storage in minutes
- Built-in scalability β scale up or down with the workload
- Consumption-based β pay for what you use, no idle hardware
- Seamless experience β one portal, one bill, one support channel
- Modern foundation β agility and faster delivery as the default
How to open a customer conversation
30-second pitch
"Business Cloud is Deutsche Telekom's sovereign B2B cloud β IaaS, PaaS and GPU services delivered from our own data centres in Europe, on one portal, with predictable pricing and the same SLA wherever you operate. It's the cloud you'd build if you wanted hyperscaler-style agility without the hyperscaler complexity, lock-in or sovereignty risk."
Discovery questions to ask
- Where do your workloads run today, and what is forcing change β cost, performance, contracts, regulation?
- Which workloads are stable BAU vs. which are spiky or seasonal?
- Do you have data-residency or sovereignty constraints (GDPR, NIS2, sector regulation)?
- How important is predictable monthly cost vs. consumption flexibility?
- What is your team's appetite for managing infrastructure vs. consuming a platform?
Knowledge check
IaaS and the Business Cloud portal
The core of the offer: virtual machines, storage, networking β and the self-service portal customers use to run it.
What IaaS in Business Cloud actually is
Infrastructure as a Service in secure Deutsche Telekom data centres: on-demand virtual servers, storage and networking, without owning physical hardware. The trade is straightforward β customers get cloud flexibility, instant scaling and pay-per-use billing, while still operating inside a trusted European environment with enterprise-grade security and strict data-protection standards.
What's in the IaaS offer
- Virtual Machines β small/medium/large packages or build your own
- Backup-as-a-Service & snapshots β automated, with DRaaS coming 2027
- Connectivity β DT best connectivity, VLANs, virtual routers, dynamic/static IPs (no data billing)
- Security β DDoS protection, firewalling, secure networking by default
Typical workloads
- Office software, file storage, security software
- Financial & accounting systems, ERP, CRM
- Enterprise database hosting
- Development, test and staging environments
- Disaster recovery targets
Two ways to provision a VM
Standard SML packages
Pick small / medium / large from the catalogue. Ready-to-go VM in minutes, fixed price per package, no sizing effort.
Resource pool (custom)
Choose CPU, RAM and storage individually. Fixed price per resource unit. Full control for technical buyers.
Hybrid configuration
Start with an SML package and add resources on top as add-ons. The most common pattern for established workloads.
See the portal
Login & the user interface
Creating an IaaS environment
Manual VM creation
VM Wizard (guided)
Customer services that come with it
Always on
- Direct sales contact
- Pre-sales support & cloud consultancy
- 24/7 ServiceDesk
- 24/7 chatbot with technicians
Onboarding
- Free POC and test offerings
- Migration support
- Data migration and V2V
- Backup & restore support
Day-to-day
- Web-based GUI
- Self-service resource management
- Pre-configured or custom resources
- Strict SLAs in DT data centres
Use case Β· Fast, simple infrastructure
The business challenge
IT teams lose hours provisioning VMs through complex, multi-step processes that need specialist knowledge and coordination. Slow VM setup delays application and database deployments.
The Business Cloud solution
A simple, intuitive self-service interface for provisioning and managing virtual machines β for application and database workloads alike. Teams spin up ready-to-use VMs in minutes and right-size compute and storage on the fly.
Business value
- Faster deployment of apps and databases with self-service VM provisioning
- Reduced dependency on cloud specialists
- Lower risk of misconfiguration thanks to the guided interface
Sales message
"Business Cloud's portal is the simplest way to deliver IT resources to your business β fast, predictable, and without the platform engineering tax."
Proof of Concept (3 months)
POC offer β open to any customer
Full access to the Business Cloud portal Β· resource consumption up to an agreed limit Β· up to 3 months Β· 24/7 support including chat wizard Β· 4 hours per week of free consulting and setup during business hours.
Knowledge check
PaaS β speed and simplicity, not infrastructure
Why customers move from IaaS to PaaS, what's in the Marketplace, and how to demo the three ways to consume it.
What PaaS is in Business Cloud
A ready-to-use cloud environment where developers build, run and scale applications without managing the underlying infrastructure. The platform brings the runtime, databases, middleware and tooling β all hosted in secure, enterprise-grade DT data centres. The conversation with customers is speed and simplicity: they focus on code and innovation, the platform handles operations.
What's in the PaaS offer
- Database-as-a-Service β SQL, MongoDB and others, deployed instantly
- Container-as-a-Service β Kubernetes orchestration without managing the cluster
- Hosted apps β managed WordPress, Magento, PrestaShop, web-hosting, webshop
- Self-configured PaaS β design your own environment and deploy in minutes
Business outcomes
- Faster time-to-market β applications deployed in days, not quarters
- Automatic scaling with traffic and workload
- Lower operational overhead β no patching, hosting management, security ops
- Compliance and reliability inherited from the platform
Three ways to consume PaaS
Marketplace apps
Pick a cluster from the in-portal Marketplace. Install via a simple wizard. Pay-as-you-go on used capacity.
Create a new environment
Advanced wizard for custom configuration. Configure reserved capacity plus dynamic capacity charged on usage.
Import existing environment
Import a local file (.json, .cs, .jps, .yml, .yaml) or import via URL / JPS. Combine with custom configuration.
What's in the Marketplace today
37 PaaS environments across seven categories. The ten most-used by customers:
Categories: Dev & Admin Tools Β· Clusters Β· Microservices Β· Content Management Β· Collaboration Β· E-Commerce Β· Storage and File Manager
See it in action
PaaS provisioning β full walkthrough
Marketplace cluster install
Custom PaaS environment
Use case Β· E-commerce platform
The business challenge
Retailers juggle hosting, updates and integrations across multiple platforms. IT spends its days keeping shops up, while business teams wait to launch promotions, onboard merchants or roll out new services.
The solution
Magento and PrestaShop as fully managed PaaS, ready to run on a scalable cloud platform. Automated updates, built-in security, elastic scaling and integrated backups β all handled by the platform.
Value
- Faster time-to-market for new campaigns and stores
- Elastic scaling for peak traffic (Black Friday, seasonal sales)
- Reduced operational overhead β no manual patching or hosting management
- Lower total cost of ownership over 3 years
Sales message
"Business Cloud gives commerce teams a platform that's as performant as a hyperscaler stack, with the simplicity of a managed product. You sell more, your IT does less."
Knowledge check
GPUaaS and sovereign AI
On-demand GPU power for training and inference, plus the AI services that make Business Cloud a genuine alternative to public AI for regulated customers.
What's in the GPU & AI offer
GPU-as-a-Service
Powered by NVIDIA, with up to 20Γ higher performance for AI, data analytics and HPC workloads.
- Pass-through (full card per month) or sliced vGPU (1/8 of a card)
- Hardware: NVIDIA L40S β unified AI + graphics acceleration
- Generative AI inference, training and fine-tuning
- 3D rendering, simulation, video acceleration
AI-based services
- Data inference β get your data ready for AI
- AI vector database β for RAG-style use cases
- Generative AI with Model-as-a-Service
- Workflow automation with n8n
- Local Comind deployment (from Magyar Telekom)
Why NVIDIA L40S
Performance & stability
- Certified drivers for data-centre environments
- Long-term support, reliability, security features
- Efficiency features (sparsity, mixed precision)
- Strong throughput for AI and visualisation
Typical use cases
- Generative AI inference
- Video processing & streaming
- Engineering simulations
- 3D visualisation & digital twins
- Virtual workstations / VDI, CAD workloads
Use case Β· Sovereign private GenAI for regulated enterprises
Challenge
Regulated organisations want GenAI productivity β internal knowledge bases, document Q&A, analyst copilots β but public AI services are blocked because of data sovereignty, security and governance concerns.
Solution
A private GenAI stack on Business Cloud: GPU-backed inference, isolated networking, integrated storage. Model runtime, data and access layers are cleanly separated, with all sensitive data under customer control.
Value
- Private AI without data exposure
- Faster GenAI adoption in regulated environments
- Clear isolation, auditability and compliance support
- Easier integration with internal systems and identity
Sales message
"Business Cloud lets enterprises deploy secure, sovereign GenAI assistants without waiting for hyperscaler exceptions or compromising data control."
Knowledge check
Beating hyperscalers, EU competitors, and earning trust
Differentiation, the KVM-versus-VMware story, the security and compliance stack, and the objections you'll hear in every deal.
Where we win
| Dimension | Hyperscalers (AWS, Azure, GCP) | EU competitors (OVH, IONOS) | Business Cloud |
|---|---|---|---|
| Sovereignty | Subject to US law / CLOUD Act exposure | EU-based, varies in depth | DT data centres, full EU sovereignty |
| Predictable cost | Variable; complex billing | Better, still consumption-led | Committed + flexible, with spending threshold |
| Operating complexity | Hundreds of services; specialists required | Moderate | One portal, simple offer structure |
| Local data centres in CEE | Limited regions | Limited regional depth | 70+ DT facilities across the region |
| Customer support | Tiered, often paid extras | Standard | 24/7 ServiceDesk + chat + presales included |
| Sovereign AI | Restricted by data location and policy | Limited GPU access | NVIDIA L40S + private inference stack |
KVM as the alternative to Broadcom/VMware
Since Broadcom's VMware acquisition, licensing costs for cloud providers have risen by 800β1500% due to mandatory subscriptions and bundling. Business Cloud is built on KVM β open-source, sovereign by design, and economically very different.
The economics
- ~70% reduction in licensing/support costs (our values)
- 20β30% TCO reduction reflected in our pricing
- No mandatory subscription escalation
The technical picture
- Faster VM starts and lower hypervisor overhead
- 90β95% of bare-metal NVMe IOPS retained
- Better scalability for database and AI workloads
- No vendor lock-in, open community of experts
Security & compliance
Standard protection (day one)
- Advanced firewalling and NAT
- Secure VPN access for remote teams
- VLAN segmentation
- High availability across services
Premium security (Q4 2026)
- Traffic shaping & load balancing
- Secure dynamic routing (OSPF, BGP)
- Deep monitoring & real-time analytics
- Integrated IDS/IPS
- URL and web filtering
Always on
- Anti-DDoS protection
- Data-centre level network security
- Built-in firewalling across the platform
Certifications and compliance
The two objections you'll hear in every deal
See the full sales playbook β
Scenario check
Commercial Logic
The packaging, capacity model and pricing mechanics behind every Business Cloud deal β built for predictable revenue with upsell on top.
The three capacity layers
Committed capacity
1β3 year commitment. Starting package of CPU, RAM, storage, bandwidth, IPs. The customer's business-as-usual baseline. Best discount level via the MPC commitment-time policy.
Flexible capacity β monthly subscription
Additional IaaS resources added on a monthly subscription. Renewable monthly or suspended after use. No commitment penalty.
Flexible capacity β PAYG
Usage-based, measured every 5 minutes, billed hourly. Perfect for spikes, peaks and PaaS workloads. Higher unit price than committed.
Spending threshold = monthly cost ceiling
A pre-agreed monthly budget that caps total spend across both monthly subscriptions and PAYG. Soft limit by default (warnings only); hard limit available as a voluntary opt-in for strict cost control. Updated every 5 minutes in the portal.
How list prices work
- One list price applies to all capacity types β committed and flexible
- The monthly subscription price is the foundation list price
- Committed prices are derived by applying the MPC commitment-time discount policy on the list
- PAYG prices are higher β a multiplier applied to monthly subscription prices, billed in 5-minute cycles
- Committed-time discount policy does not apply to flexible capacity, PAYG or PaaS
- Account-manager on-top discounts can be applied β on already-discounted prices, with local management approval
- Microsoft licences are excluded from on-top discounts
Pricing & value flow
| Step | Customer value | Sales value |
|---|---|---|
| Simple start | Easy to buy & set up β telco-style monthly payment | Faster "yes" because the entry is simple |
| Shape to needs | More customisation, costs still predictable | Tailoring builds a tighter relationship and predictable revenue |
| Flexible on demand | Temporary resources, price-transparent, agile (instant extra CPUs) | Upsell potential and increased ARPA without contract effort |
Watch the pricing calculator
Business Cloud pricing calculator
Purchase flow in the portal
Spending safeguards
Soft limit (default)
A flexible threshold that acts as a warning level. The customer is notified by alerts and email, existing services keep running, but no new resources can be deployed. Avoids cost shocks without interrupting business continuity.
Hard limit (opt-in)
An enforced cap. Once reached, the platform stops provisioning new resources and may suspend running services. Strict cost control β used by finance-led customers or projects with fixed budgets.
Why this commercial model matters for sales
- Committed capacity drives predictable, long-term revenue and qualifies for the best CM2 contribution
- Flexible capacity is the upsell vector β easy "yes" without renegotiation
- PAYG and PaaS are how net margin grows after onboarding
- The spending threshold gives finance the comfort to sign off β protecting both the customer and the deal
Sales Playbook
Discovery questions, the qualifying motions, top objections and the answers that win deals.
Qualifying for Business Cloud
Strong fit signals
- Workloads with stable BAU baseline and seasonal spikes
- Regulated industries (financial services, public sector, healthcare, defence)
- Customers struggling with VMware/Broadcom price escalation
- Customers blocked from public AI by data sovereignty
- Mid-market and large enterprises with limited cloud engineering teams
- Existing DT/T-Mobile B2B customers in CEE
Walk-away signals
- Customer is fully committed to a single hyperscaler with no governance pressure
- Workload requires services we don't yet offer and they cannot wait for the roadmap
- Pure consumer / startup use case with no compliance constraints
- Customer is unwilling to commit any baseline capacity (review the offer fit before chasing)
Discovery questions, by stakeholder
| Stakeholder | What to ask |
|---|---|
| CIO / IT director | What is forcing change in your infrastructure today? Where do you feel locked in? How predictable does the CFO need your cloud bill to be? |
| Head of infrastructure | Which workloads are BAU and which are spiky? How are you handling DR? What are you spending on VMware and what does your renewal look like? |
| Security / risk | What sovereignty and data-residency rules apply? Are NIS2 / DORA / sector regulation in scope? Where do you stand on public AI usage? |
| Application owner | Are you running anything that would benefit from PaaS (databases, Magento, Kubernetes)? What's your time-to-market pain? |
| Finance | Would a committed baseline + spending threshold help your forecasting? Are you tracking actual cloud spend vs. plan? |
The objection bank
The demo flow that works
| Step | Asset | Talking point |
|---|---|---|
| 1 | Login & UI video | "One portal, no specialists required." |
| 2 | VM Wizard or manual VM video | "From zero to a running server in three clicks." |
| 3 | PaaS Marketplace video | "Production-grade WordPress, Magento or Kubernetes without an Ops team." |
| 4 | Pricing calculator video | "Here's what your monthly bill looks like. And the cap." |
| 5 | Purchase video | "Customer-facing buying experience. They can do this themselves." |
Closing motions
- Always offer the 3-month POC β full portal access, agreed resource limit, 4 hours/week of free consulting
- Propose a committed baseline for known workloads + spending threshold for the rest
- Where Broadcom/VMware is the trigger, time the proposal to their renewal cycle
- Bundle with DT connectivity where it strengthens the sovereignty story
- Engage the regional pre-sales architect for any deal touching AI, migration at scale, or sector-specific compliance
Video Library
Every Business Cloud demo clip, in one place. With voiceover by default β silent versions linked beneath each card for live narration.
Login & user interface
IaaS β provisioning an environment
VM Wizard (guided)
Manual VM creation
PaaS β full walkthrough
PaaS Marketplace
PaaS custom environment
Purchase flow
Pricing calculator
If a video doesn't play
The portal expects the demo videos_with voice and demo videos_without voice folders to sit next to this index.html file. If you've moved index.html elsewhere, move it back into the BusinessCloud-Training folder or update the video paths.
Glossary
Every Business Cloud acronym, product, regulation and pricing term. Type to filter.
Certification Check
A short cumulative quiz across all five modules. Pass to confirm you're ready to sell and demo Business Cloud.
Sales Copilot
Enter the prospect's website. In ~30 seconds you'll get a tailored Business Cloud sales scenario β pain points, IaaS / PaaS / AI use cases, objection handlers, ROI framing, and a ready-to-send follow-up email.